Inspired by my experience working in the heart of London on my Placement year, I was immersed into the fast-paced dynamics of London and the urban environments. I was exposed to numerous aspects of the city, which prompted me to want to explore a diverse range of ideas as London is not just one thing- but an amalgamation of culture, tradition, and history.
Due to London’s diverse climate, I felt the collection best reflected a contemporary male and female trans-seasonal collection that capitalizes on a capsule wardrobe for use all year-round. My Target Market is accessible to European consumers and city goers due to the blurring of seasons- there is less of a structured summer/winter wardrobe now. Adapting and innovating future collections in face of future climate uncertainty and accessibilities. There is a clear emphasis on layering with my designs, combining hand crafted and digital prints as well as different weighted materials and textures to create versatility for all seasons. The collection re-enforces the idea of loving your wardrobe, and wearing clothing numerous times and ways, investing in high quality pieces. They are long life keep sake pieces that are not defined by micro trends, especially in the climate of cost of living and financial scrutiny. Prints also serve as multi-purpose in their designs, focusing on reversible garments for different seasons and occasions, for the ‘on the go’ consumer. It is stylish while being fun, classic and timeless.
While being inspired by trends and future predictabilities, this collection will not be based on micro-trends- but instead looks to the future while appreciating and paying homage to past.
COLOUR, CONTEXT & INSPIRATION BOARD
In consideration to colour and materials, I wanted to have a very considered palette that not only represents a punchy city palette but one that is versatile in compositions from sophisticated and neutral to bold and fun. The materials selected to have a deeper contextual reasoning, e.g. Gabardine is synonymous to British culture.
MATERIAL PROCESS & APPLICATION BOARD
Refined Colour Compositions
Final Visualisations
Look 1:
'Chock-a-Block'
6 Coloured Vat Monoprint
Donated Cotton
Look 2:
'Hustle & Bustle'
Experimental Vat monoprint + hand painting
Donated Alexander McQueen silk chiffon
Look 3:
'city Scape'
1 layered reversible halftone screen print
+Fabric dying
Donated Alexander McQueen silk chiffon
Look 4:
'urban dwelling'
1 layer vat screen print
Donated headstock pinstripe cotton
Look 5:
'a rose between two thorns'
1 layered vat screenprint
Dead stock Denim
Donated Cotton
Look 6:
'rush hour'
Digital print with Procyon screenprint on top
1 layer Procion
Cotton
